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It is important to maintain the integrity of the color scheme set out in this guideline. Below are the primary brand colors - with correct alternative values. The primary palette should be applied in all digital communications.
A secondary set of colours has been created for the brand to complement the primary colour scheme and reflect the brand values. The secondary palette can also be used to create unique additions to the primary brand colour palette. Percentage tints can be set up from any of these colours.
A standardized font system has been established for all brand communications.
Wherever possible, the primary typeface should be chosen for all digital communications. For instances where the primary typeface is not suitable for use, i.e. email templates etc, the alternative typefaces are a suitable option and should be available to all users as a standard system font. The typeface families can be utilized in their various weights. Please refer to the following section for styling.
Black
Bold
Regular
Light
Bold
Regular
To ensure consistency across all digital communications, the following typographic hierarchy has been developed. Certain exceptions may apply on a case by case basis (i.e. Infographics, single occurrence/specialty sections). Please consult your brand manager for details.
Body text style would appear like this.
Body text style would appear like this.
Body text style would appear like this.
For all digital applications, we have created set styles and sizes. Please see details below for all button variations. Important: If there are two buttons one over another, both should have the width of the wider button.
A set look and feel has been established for all digital iconography and decorative elements for use within our brand. Please refer to elements below for reference.
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Here you can find examples of photo treatments with PSD reference files. Click on a thumbnail of a photo to download its PSD. For any questions on photography style or use, please consult your approved brand manager.
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These guidelines are the brands digital blueprint and contains all components that defines who we are, and set us apart from our competition. By honouring these guidelines, you’ll ensure that our brand maintains a consistent style. If there are any additional questions about usage that were not covered in these guidelines, please contact an approved brand manager.
